The rise of wristband trend

- Oct 26, 2018-

Evolved from cloth braces, early tapes were rarely used, mainly for identification or as admission certificates. In early 2005, a small number of charities raised money through the sale of glue handkerchiefs with special words, but with modest results. Until the middle of 2005, the rubber hand band was promoted by celebrities from all walks of life to become the most popular ornament nowadays.

The tape trend was actually led by American cyclist Isaac Tang, who helped create five million yellow tapes with the words "live STRONG" printed on them with the help of Nike, a famous sporting goods company, to raise money for the Lance Armstrong Foundation (LAF) for a dollar each. The trend began in the United States and was soon followed in Europe. So far tapes are still the most popular accessories in Europe and the United States. Mainland Asia, along with McDonald's, an American fast-food chain, has taken the trend to a new height by launching a tape swap program in some Asian countries.

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